False fears of the business of

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LET'S LOOK AT A REAL SCARY SITUATION

Here is a scenario to look at. You have been arrested for a capital crime. You're not guilty of the crime. If you intend to defend yourself, even if you are an attorney or a judge, your chances of winning the case is very slim. There are various reasons why this is true but mostly it is because of the circumstances involved with what is going on. To get your freedom back you will have to pay an attorney a large sum of money to represent you. Sure, you're absolutely innocent of the charges but they don't arrest people they know to be innocent. They only arrest those that have some possible involvement in the crime. If there is anything about you that could make you a suspect they can and will arrest you unless you happen to have a water proof alibi. Now how many of us live our lives logging in every event we do throughout our daily lives with the intent of having an alibi. I, for one, do not do this and you probably don't do this either.

The idea here is that if you hire a professional council to defend your arrest you have a very good chance of being acquitted. One fact in law that is always present. If you're ever convicted of a capital crime and you are innocent the case will be closed and the guilty party can go absolutely fee. Even if you can get a reversal on the case through an appeal that guilty party may never get caught. The case was tried. Someone was found guilty and the case is closed. There is no exception to this is there.

The point of this scenario, with reference to starting your own business, is that 80 to 90 percent, by estimates, that start their own business do so without a single bit of professional help or business training whatsoever. Therefore, because of the complexity of the processes of business, 65 to 70 percent of those businesses will fail within 3 to 5 years. When we relate this to being represented in a court case by someone that is emotionally involved or not qualified to represent us we have an 80 to 90 percent chance of losing that case and being found guilty. That also applies to the business start up process.

WHAT'S THE SOLUTION TO THIS PROBLEM?

If you don't get professional help you will be planning to fail in any business that you ever start. Your chances of success are minimal to say the least. There isn't a lot of training available out there for entrepreneurs or new business start-ups. If you were a business professional and able to start and successfully operate a business you wouldn't be a new start up would you? But everyone who starts their own business usually does this without any training or any assistance whatsoever. These are the horror stories you hear about that keep you from starting your own business.

The cost of learning about business and the functions required to make them successful can either be very high or they can be very inexpensive and lucrative. If you don't mind the costs you can try the business venture like everyone else. You can be assured that you could spend as much as $250,000.00 on this and still fail. I can attest to this personally. I did this very thing and I lasted 4 and half years at the process. I failed because I had no business knowledge whatsoever.

DID I LEARN ANYTHING AT ALL OF VALUE HERE?

True, I did learn something from the process. I learned that I needed to get more training. Of course I could have done it like all the others out there are doing, which is down talk the start up business and talk about how I failed. These are the stories that most of us hear and they make us look at a lot of reasons we buy into that we don't want to waste $250,000.00 and fail doing this. We, as human beings, don't like failure very much, yet we venture into a situation where our lack of knowledge will pretty much insure our personal failure.

In the process of doing this I made the personal decision that I wanted to find out how I failed and why I failed. Others have made it doing exactly what I was doing. How did some of them succeed? From this, about 1 year after I closed my business, I had a chance to go to a course at a local college called Entrepreneurial Business Management. It was within the first 3 weeks that I realized exactly what mistake I made that caused my failure. As the course proceeded the mistakes were piling up and toward the end of the course I knew everything that I did or didn't do that led up to my business failure. There were a lot of mistakes I made and this is exactly what every other start up that fails is doing with their businesses. Looking back at those mistakes there was no way I could succeed in the business world. I knew nothing at all about business and I was going to learn it all the hard way. It was expensive but I closed the doors not owing any money in the process. I estimate that it cost me about $100,000.00 to get the business to the point of losing in the process with no chances for success. It was the lack of knowledge that did me in with that business. That motivated me to learn what I needed to succeed in the future.

HOW I SOLVED MY PROBLEMS

The problems I found with the course was that what they taught was only a small sample of what a person should know before they do anything in the business world. I began to seek out many sources to fill the gaps. I developed a program that would become a business consulting service that is successful today. This is my main business and I offer many services that are made up of about 3 to 5 years of research in the processes of owning and operating a business. As a result I now have many businesses that are starting up. Some are internet related and others are set up to service local customers.

THE RESULT OF THAT DECISION

The decision was recently made to make this business national and even international if possible. I have provided my services to a lot of local businesses and only one of them failed. That business didn't fail because the person had no business knowledge. It failed because the owner made a bad decision to sell the business to a very unscrupulous individual who gave it back to her after he totally ruined it and its reputation in the community. She is now doing a business with her husband and they are doing well. She has taken what she learned from our consulting service and is applying it to that business.

We have recently developed a full line of products and information about business that you can purchase. We are expanding our consulting business and training other individuals on how to train others in the world that want to start their own businesses. We are planning seminars that will provide a multitude of business information to those that want to sign up for the actual courses we have designed for their benefit.

THE PROJECTED SAVINGS YOU CAN REALIZE

That scenario I pointed about above, where you could spend up to or more than $250,000.00 trying to start a business, can be done at about a cost of a maximum of $35,000.00 which would include a year's worth of consulting and mentoring services from us. And the degree of success is greatly increased above that to about 75% possibility of success. That, my friend, is a very good set of odds compared to doing things in business the usual way it was done in the past.

One of the main benefits of learning about how to set up your business with help from us would place you in a position where you can compete with a lot of existing businesses that already do something similar to your business because we teach you how to deal effectively with any competition. That benefit is well worth any cost you will have to pay because this edge increases your chances of success greatly.

So now there is a source available for a lot of business information that can insure your chances of success in the area of at least a 65% chance of success. The extension of our services as a consultant will also raise the chances to about 75% to about 85 %. When you compare that to the old methods of starting and operating a business where the chances of failure is at about 65% or more you can see that you can reverse that trend with what we are offering.

ARE YOU READY FOR A LIFE CHANGING DECISION?

Look at the idea again and if it really appeals to you that you want to start a business you can contact us and we can give you a 30 minute introductory consulting session to analyze your need to start your own business. It works much better when you have training available that can greatly increase your chances of success. After that consultation if you still have fears of failure you can simply say no to any offers we may make to you. There is never any obligation for you to sign up if you feel you really cannot do it. We know that the fear within you, if it can't really be dealt with effectively, will impair your progress in a business venture. It is only after you deal with that fear that you will be prepared for what a business venture can give you. Things like financial independence are one of those benefits and the possibility of accumulation of a lot of abundance is another. If you find you still have the fear we have a way to help you deal with that fear which we can provide for you during our initial consultation, which is free. Bite the bullet and give us an email or a call after you visit our web site.

Based upon what you have just read you can be sure that if you seek the right training and you hire some mentoring help your chances of successfully entering into a business that has a chances to succeed is greatly increased. Your own business is much more secure than that job you held last or the one you are holding today. The reason why is because you have complete control in this situation and you are in charge of your success. You can't be fired. You can only fail and with the proper help and training you will reduce that to a very small percentage as compared to the way it usually is. Your success can be what you want it to be! http://www.mdouglasbroughconsulting.com

Develop your itsekuri for starting the

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The American Dream

More than 50% of all Americans dream of starting their own business some day, but only 3% ever do, in their entire lifetimes. In our free market economy, where it is extremely easy to start and build your own business, and where there have never been more opportunities in all of human history than exist today, why is it that so few people follow their dreams into entrepreneurship and business building?

I have studied the subject of entrepreneurship, business and management for many years. I have started and built several successful multi-million dollar companies from scratch. I have read literally hundreds of books and thousands of articles over the years, and taken a masters degree in business and administration on the subject. I have worked with many thousands of entrepreneurs and business people in large and small organizations all over the country and all over the world. I have trained many tens of thousands of entrepreneurs, managers and executives on subjects ranging from sales and marketing through to strategic planning and finance.

Even today, with all of this experience, I really don't consider myself to be an expert. However, I am a little bit more knowledgeable than the average person and I have some very definite ideas on what you can do to start and build a successful business.

You May Not Get Rich

First of all, why would you want to start a business in the first place? Most people think that the reason for starting your own business is so that you can make a lot of money and retire rich. This is a great idea but it is not the real reason that people take the risks of entrepreneurship.

The number one reason, ahead of all the others, is for the personal freedom offered by owning your own business. There is a little joke that says that when you start your own business, you only have to work half days; and you get to decide whichever 12 hour period you prefer.

In my work with entrepreneurs over the years, I have found that, although they do not necessarily become rich, they do become happier, more self-confident and more self-reliant. Very few entrepreneurs would ever go back to a salaried job. Even though they don't make an enormous amount of money, they love the freedom so much that they could not imagine turning their destiny over to anyone else.

You Can Do It Too

Someone once said that you can only be a successful author if you cannot not write. You can only be a successful entrepreneur under the same conditions. You can only be successful starting and building your own business if you cannot not do it. The starting point of success as an independent business person is a burning desire for independence, freedom and opportunity. It is the desire to be your own boss and not be controlled or dictated to by anyone else.

But let's go back to the first question. Why is it that so few people actually start their own businesses? And the primary reasons are fear and ignorance. Fear and ignorance are and always have been the greatest enemies of human success.

Don't Be Ignorant

Fear blows even the slightest risks out of proportion and paralyzes the person, holding him or her back from ever taking that giant leap of faith into the uncertainty of entrepreneurial business activity. And fear thrives on ignorance. The less you know about anything important or risky, the greater is your level of fear and the lower is your likelihood that you will ever take any action at all.

The good news is that when you begin to chip away at your ignorance, your levels of fear and hesitancy decline at the same rate. When you become thoroughly knowledgeable about what it is that you want to do, you will find yourself with far more confidence and courage than you have fear and doubt. And from that point on, you can begin to make some real progress.

Three Types of Businesses

More than one million men and women start their own businesses every year in America. More people are starting more businesses, selling more products and services today, than at any other time in human history. Remember, there are three types of businesses that you can form. They are corporations, a sole proprietorship and a partnership. Only corporations are registered and the registration is running at over 850,000 per year. The number of sole proprietorships are in the hundreds of thousands. Nobody really knows., You can start one by simply deciding to, this very minute as you listen to this tape, without even registering it, The number of partnerships is also in the hundreds of thousands, maybe even millions every year.

Because so many hundreds of thousands of men and women are starting various business organizations each year, this means that you can as well. Maybe one or two of these people are smarter or better than you, but you can be sure that hundreds of thousands of them have far more problems and obstacles in their lives than you could ever dream of. In other words, there is no reason whatsoever for you to be afraid of starting your own business.

The key is to make your business a low-risk operation at the beginning with a high possibility for success later on. And these are what you will learn here.

You are the President

By the way, you are already the president of your own company, whether you know it or not. You are the president of an entrepreneurial company with only one employee, yourself. Your company has only one product to sell on the marketplace, your personal services. So, you are the head of your own personal services corporation. And if you name your company after yourself, you don't even have to register it to protect the name. You can go out and print business cards with your name, John Jones Enterprises or John Jones and Associates, and your title, "John Jones - President" with your home and address phone number. The next time you are out with someone and they ask you what you do, you can tell them that you are the president of your own company. When they say that they thought you worked for such and such a company, you can reply by saying that, "Yes, I do work there. They are my best clients right now."

As the President of your own company, you decide how much you earn. Maybe not in the short term, but over the long term, by the things that you do, or fail to do, you determine your own income. If you want to earn more money, go to the nearest mirror and negotiate with your "boss." Your raise will become effective when you do.

Two Categories of Business Owners

You have heard it said that most businesses fail in the first two years. But this is not entirely accurate. If you divide businesses into two categories, those started by people with extensive knowledge and experience and those started by people with no knowledge or experience at all, you get two totally different failure rates.

Businesses started by people who have done what I will tell you about in this session have a success rate in excess of 90%. Businesses started by inexperienced people who have not done their homework have a failure rate of more than 90%. And even if your business fails initially, it is only by failing in business that you eventually learn to succeed greatly. As Phil Knight of Nike once said, "You only have to succeed the last time."

On the David Susskind show many years ago, they interviewed four young entrepreneurs, each of whom was a self-made millionaire by the age of 30. David asked them to calculate how many different business start-ups they had been involved in before they found the business that enabled them to make more than a million dollars. The average was 17 businesses per person! But they had not been failing while their businesses had been failing. They had been becoming smarter and smarter as time passed until finally they were so knowledgeable and experienced that the very next business opportunity put them over the top. And this can happen to you as well.

Special Disciplines

To start and build your own successful business you need special disciplines; disciplines that are practiced by all successful entrepreneurs and self-made business millionaires. You can either learn and practice these disciplines early in your entrepreneurial career or you can learn and practice them later. Sooner or later you must become knowledgeable and skilled in each of these seven areas if you are going to build a successful enterprise. And the longer it takes you to master these seven areas, the longer it will take and the more it will cost, before you eventually achieve your financial and business goals.

The first discipline is the discipline of market analysis. This is where most entrepreneurs fail. They start off with a great idea, and often don't want to tell anybody about it; for fear that someone will steal their idea. So they go off half-cocked into the marketplace with a product or service that has not been thought through properly and they are amazed when it fails.

The fact is that people are far too busy to steal your idea. 99 out of 100 new business ideas fail anyway. People who are operating their own businesses are far, far too busy to have even a minute of time to "steal" your idea, whatever it is.

Ask People's Opinion

In fact, if you have an idea for a product or service in a particular industry, you should go to someone who is already in that industry and ask for their opinion. If you are really smart, you will get in touch with as many people in that industry as possible and lay out your idea to them in full and ask for their candid comments.

What you are looking for is "negative thinking." A negative thinker is someone who will point out the holes and flaws in your plan. If you cannot patch the holes or fix the flaws in your plan for a new business, that is probably a pretty good indicator that your business is not going to succeed.

Beware of "Positive Thinkers"

The most dangerous people you can talk to are "positive thinkers." These are people who will tell you that your business idea is wonderful and that you should "go for it!" They will tell you that this is a great time to start a business and that you will be a great success. Often these are your friends and relatives. But don't get carried away. The only advice that is of any value to you is advice from people who are thoroughly knowledgeable and experienced in the area that you wish to start a business. Anyone else may be well-meaning but their advice is not worth much.

If you had a sore stomach, you wouldn't ask your coworker if you should have surgery or whether or not he thinks that you have cancer. This is not the right person to talk to. For something as important as this, you need a specialist.

The discipline of market analysis requires that you thoroughly examine every detail of your market segment before you commit your time and money to offering your product or service there.

The Law of Three

Every new business starts with an idea to serve customers with a product or service that is faster, newer or better in some way. In fact there is a Law of Three that applies to a new business start up. Whatever you are offering, it must be better by a factor of three than anything else currently being offered to the same customers.

It must be a little faster, a little cheaper and a little bit more effective. It must have at least three benefits that competing products do not offer. If it has only one or two, you will probably fail in the long run.

Market analysis means that you find out if there is a real market for your product or service. How big is the market? Where is the market concentrated? Is the market concentrated sufficiently so that you can reach it effectively with advertising and sales? Who are your competitors in the marketplace? Why are your prospective customers buying from your competitors today?

Give People a Reason to Buy

And here's the most important question: "Why should someone switch from their existing supplier of a similar product or service and buy from you?" The failure to ask and accurately answer this question has been the downfall of many small businesses. You have no idea how hard it is to get a customer to switch from a known supplier to an unknown supplier.

When I started one of my businesses, I thought that people would buy from me because it was me! I thought that because I was so positive, enthusiastic and convinced in the value and quality of my product, that customers would find my enthusiasm contagious and would buy it and use it in high quantities. What I found was that customers were not interested in switching at all. I had to call on customers over and over again before I could even get them to test my new product.

Eventually, I had to give my product away free, and give guarantees before people would even test it. Once I had given away free products with absolute guarantees of satisfaction, and people tested and used my product, I finally began to sell it. And I began to sell it just in time to avoid going broke completely.

What inducements will you have to give to your prospective customers to get them to switch from what they are doing to buy from you? How will you be able to describe your product or service in such a way that customers will be willing to give up the "devil they know," for the devil they don't?

Plan, Plan, Plan

The second discipline that you must become very good at is the discipline of planning. What this means, at the bare minimum, is that you must take the time to prepare a complete business plan before you start operations. Most entrepreneurs fail to do this, for a variety of reasons. And this is the reason that most entrepreneurs go broke.

The purpose of a business plan is not to acts as a road map or as a precise guide to the future. The purpose of creating a business plan is that the preparation of the plan forces you to think through every single critical issue that you will deal with in the future.

The very best and smartest business people are those who have already given a lot of thought to the various things that could happen and to the various things they might have to do, should those things happen. The least successful business people are those who have given no thought at all.

When you prepare a business plan, you are forced to sit down and carefully analyze and justify every single penny in it, first of all to yourself and then second of all to anyone from whom you are trying to raise money.

Three Parts to a Business Plan

A business plan consists of three main parts. The first part is the top line. This is the quantity of your product that you intend to sell on a monthly basis, projected forward 12to 18 months. Your ability to accurately project your sales is a key measure of your intelligence and your business ability. Once you have conservatively estimated your likely sales, you should cut that number in half to get the number that will turn out to be closer to reality once you begin business activities.

Remember the great rule of entrepreneurship is that everything costs twice as much and takes three times as long. I have shared this idea with thousands of entrepreneurs who have then told me that they were going to violate this principle and prove that it was too conservative. They came back shattered, like survivors of a battle, with their tails between their legs, finally admitting that the two times, three times rule was extremely realistic.

The middle line of your business plan includes every single expense that you can possibly imagine incurring in order to achieve your top line. You must deduct the total costs of the goods or services you plan to sell. You must deduct expenses like rent, telephone, utilities, printing, stationery, stamps, photo copiers, fax and Federal Express, staff costs, furniture costs and every other single detailed cost that you can imagine. These are called the "Costs of doing business."

Once you have added up all the costs, you then take the total and add another 20% as a fudge factor to get a more realistic estimate of your final costs. Your ability to budget and project your sales and your costs accurately is the true measure of your business acumen. Leave nothing to chance. Go over every detail again and again.

When I prepare business statements, I will go through and estimate every number. I will then do a complete assessment, with documents, research, estimates, and actual proposals to justify every number in the business plan.

For example, if a person says to you, how did you estimate these costs for postage? You should be able to say that you estimated a certain number of letters of a certain weight going out on a daily basis over a one month, two month, three month and 12 month period to come up with an average postage cost of the amount that is in your business plan. Don't ever let yourself be caught flat footed.

The Bottom Line

The bottom line is the amount of profit or loss that you expect to experience on a monthly basis. You then accumulate this amount along the bottom of the page so that you know how far ahead or behind you are on a monthly basis according to your projections.

You should probably expect to lose money for the first three, six or nine months. The minimum rule is that you should have six months of operating expenses set aside before you launch your new enterprise. You should assume that you will not make a single sale for six months. This may be conservative, but it is much better than the alternative of finding yourself broke and wiped out because you did not plan well enough.

The Discipline of Money

The third discipline you need for starting your own business is that of money. As I just mentioned, you need six full months of operating costs, in the bank, before you go into business. If you are thinking of starting a second income business, you can usually start with a small capital investment and use "sweat equity" instead of actual financial capital. Many people have become extremely successful in life starting from a low base and growing based on cash flow and profits from selling a product or service.

There are an enormous number of successful multi-level marketing businesses nationwide and throughout the world. If you start a multilevel marketing business, your first consideration should be an extremely low up-front cash investment in inventory and sales materials. After that, all your expenditure should be for products that you have already sold at a mark-up from the price at which you are buying them.

Many multi-level marketing companies allow you to start up as an independent wholesale distributor for as little as sixty dollars. In a case like this, you invest your time and your energy rather than your cash, and you keep your full time job while you are getting your feet solidly under you.

If you need money to start your own business, you should be aware that 99% of all start-up money is called "love money." This is money that people give you because they love you, or money that you provide yourself by taking out a second mortgage on your home, selling everything that you have that you don't need, and even borrowing cash against your credit cards.

Don't Count On Banks

Banks simply do not lend money to new business start-ups. The failure rate is too high. Banks are not in the business of taking risks. Banks are in the business of making good, solid loans that they know will be paid back on a timely basis. Banks then make the margin between what they can borrow the money for and what they can lend it to you at.

Banks typically require three times, four times or five times collateralization to lend you any money at all. This means that no matter who you are or what your background, a bank will want proof that you have five dollars in liquid assets that they can seize and sell for every dollar you want to borrow from them. They will look at your business plan and listen attentively to your business ideas. But they won't lend you any money.

Be an Outstanding Salesperson

The fourth discipline you require is the discipline of selling. You must be an absolutely outstanding salesperson for your product or service before you open your doors or you should not bother opening your doors at all.

The fact is that all successful businesses are started and built by someone who has a remarkable capacity to sell the product in a competitive market. The biggest mistake you can ever make is to think that someone else is going to do your selling for you.

The second biggest mistake you can make is to think that advertising or direct mail is going to sell your product or service for you. The only way that you are going to sell your product or service is by going out and getting face-to-face with critical, skeptical, cautious customers who can buy it if you can convince them of its value. Don't waste a cent on advertising when you start up. That is one of the fastest ways to go broke sooner rather than later.

Listen to every audio program on selling that you can get a hold of. Read the books on selling written by people in your same industry. Attend sales training seminars and courses and then see as many customers as you can, all day, every day until you begin to bring in sales in excess of your costs of operation. The discipline of selling is the heartbeat of your business and the way you deal with this discipline will determine your success or failure.

The discipline of managing is something that you learn as your business begins to grow. There are thousands of books and hundreds of university degrees on management, including entrepreneurial management. Your ability to plan, organize, staff, delegate, supervise, measure and report is absolutely essential to being a good manager. Fortunately, you can learn these skills by study and practice. And always remember, your weakest important skill in management will set the limit on your success in your business. Whenever you are having problems of any kind, resolve to learn what you need to learn to become very competent in that area.

e Secrets of Power Negotiating

The sixth discipline is the discipline of negotiating. There is perhaps no better program to teach you negotiating than Roger Dawson's The Secrets of Power Negotiating.

You learn how to negotiate by first of all studying the process of negotiating, and then second, practicing negotiating at every opportunity. You negotiate for better prices for your products and services when you are buying. You negotiate for higher prices and earlier payments for your products and services when you are selling. You negotiate for extended payment terms from your suppliers. You negotiate for better loan terms and interest rates from your bankers.

With regard to money and negotiating, the rule is that you preserve cash at all costs. You never buy when you can lease and never lease when you can rent. You never rent when you can borrow and you never get anything new if you can get it second hand. Negotiating for and protecting your sources of cash flow is the most important thing that you can do for a small business. If you run out of cash, you're dead. Cash is to a small business as blood and oxygen is to the brain. You must fight, scramble, negotiate and do everything possible to assure that you always have cash reserves.

It has been said that every new business start-up is a race against time. It is a race to find a way to generate cash in excess of your costs before your cash runs out altogether. You stay in business to the degree to which you bring in enough money to pay for your mistakes until you are finally generating excess cash.

Become Resilient

The final discipline is the discipline of resilience. It is the ability to bounce back from the inevitable setbacks and disappointments that you will experience virtually every single day in starting and building your own business.

One of the marks of the superior entrepreneur is that he or she is always looking into the future and considering the worst possible thing that could happen in every area of the business. This is the mark of the superior leader as well.

I call this "Crisis Anticipation." There are many books and articles on it. What it means is that you are constantly scanning the horizon and asking yourself, "What is the worst possible thing that could happen?" In your sales; with your staff; with your cash; and with your business? And then you think through and decide what you would do if that were to occur.

And finally, once you have determined the worst possible outcome and decided what you would do, you focus all of your energies on making sure that the worst possible thing does not happen, under any circumstances. You become resilient to the degree to which you have thought through what might happen and prepared yourself against any eventuality

Sometimes, a small setback can seem almost overwhelming if you've allowed yourself to get tired and run down. You become resilient to the degree to which you get lots of rest when you are starting and building your own business. As Vince Lombardi once said, "Fatigue doth make cowards of us all."

You develop resilience by resolving to persist in the face of any difficulties, no matter what happens. Be clear about your goals but be flexible about the means of attaining those goals. If one thing doesn't work, try something else. Be willing to be flexible and adaptable in the face of a changing market.

Remember, as they say in the military, no plans survives first contact with the enemy. No business plan survives first contact with the marketplace. Be willing to chop, change and try something else. Just make a decision in advance, that no matter what happens, you will keep on keeping on.

You have within you, right now, the ability to start and build a successful business. Millions of people have done it in the past, and millions more people will do it in the future. These people are not smarter or better than you are. They have simply learned what they needed to learn and then practiced it, over and over until it became second nature. And so can you. And when you learn how to start and build a successful business within our economic system, your future will be unlimited.

Brian Tracy is one of the world's foremost thought leaders on personal and business success. For more insight from Brian Tracy and his FREE report, "Way to Wealth," please click here: http://budurl.com/gz8a

In the past 30 years, he's consulted for more than 1,000 companies, and has spoken to over 5 million people worldwide on the subjects of Personal and Professional Development. He has traveled and worked in over 80 countries, and speaks four languages.

He's the top selling author of over 54 books that have been translated into dozens of languages. He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, and has recently launched an online Business Training program for small to medium size business owners called Business Growth Strategies. For more information, please visit: http://budurl.com/mz54

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Your own actions in the business of

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Thinking and Enterprise? My hat is off to you and I hope that this blog can provide resources for you to start. My pension industry six years ago, because I had a SCORE of volunteers (the retired leaders in the service of Corps). These years I've met with many customers, which will start their own company's dream. Their motivation for learning can vary, but their common goal is the desire to succeed and your own boss. My experience has been good to me, the tissue in the sense of those who succeed and those who are not successful. It is those people who are willing and have a strong urge is successful. Training and experience, I have prepared the proposed roadmap to start their own business. Take advantage of local SCORE Volunteer in the design of the business. The service is free of charge, and a volunteer can be found in the local Chamber of Commerce.

Idea

A good place to start your own business can come from many different: my hobby, work experience, on the basis of your desire or situation, you have found, if the service had not complied with. You can ensure that you have a sound plan, you must:

-Describe your business in a paragraph or less.

-Decide if a product or service is unique ..., cheaper or faster, etc.?

-Decide whether this business personal goals?

-To undertake the investment could make many hours?

Are many other questions that you need to reply to yourself and to faithfully discuss them for you or your spouse's and close friends. Once you're comfortable then replies, you are ready to take the following steps. Small Business Administration is a complete list of questions that will help you to meet this part of the journey.

The company is primarily "to resolve the customer's problem." It is the goal, enabling the company to success. If this primary objective is met, can be filled in all the other requirements.

To start the preparation of a business plan:

You must perform some basic work before you prepare a business plan.

Searching for a Business name:

You will need to be based on the company name that represents your business, yet another, and does not infringe the company. Oman, the State Secretary of State may easily deduce, if you have a unique name. You will see that this is important, because you can get deeper in the business plan. Try to get the most attractive you'll recognize the name.

To find any location:

Is the company's move is a storefront, the web site home page, or perhaps its a van? The inputs required for the business plan for the leasing or rental expenses, insurance and other expenses. Just as importantly, you must specify the location of the selected and how many potential customers will attract traffic to your business. More attractive locations to attract more business, but is more expensive. Local commercial real estate agent is an extremely valuable to help you in this decision.

You Need The Logo:

I believe that all businesses should have the logo. It is added to the checks, business cards, literature and other materials. I think it combines the business. The logo is used on business cards, letter heads, web sites and ad the other shapes. Discover http://www.logomaker.com/index.html very reasonable for the purpose of the logo.

Business structure:

You must be a legal business structure. The options are:

Sole Proprietorship

(C) Corporation

The S Corporation

Partnership

Limited liability Corporation (LLC)

My clients maximum liability is limited to the Corporation is the best fit. A reasonable charge is a business unit, which has limited liability for the debts of the company, which secures the personally identifiable characteristics. The State's own form an LLC, the Secretary of State.
A good Web site to review the four business structures http://www.quickmba.com/law/org/, is:

Employer ID numbers (EINs):

You should receive an employer ID number (EIN), the Federal Government. The number assigned by the IRS and is free of charge. http://www.irs.gov/. At least this saves by using your Social Security number for identification purposes. The IRS website has a lot of good information for small businesses, which may be useful to you.

Write The Business Plan:

The business plan is the most important document in the business process. Small Business Administration is a template that allows you to write a business plan. http://www.SBA.gov

The business plan in the file must be in the business, its structure and its economic objectives of the roadmap. This document is always used to keep to all the participants at the same time, the road map. It is the most laborious, yet an important document you will need to be based on. This document should be considered, you or your spouse 's, good friends, and the Score to the EUSR. A good web site to search the business plans of the samples http://www.bplans.com/., is This site is a successful business plans for examples and details of the company, is also good.

Again emphasises the need to maintain the headline thatyou "what am I to the solution of the problem of the client 's" in front of you. If you can fill in the rest of the meet this goal.

Financial:

Finished business plan now and decide if you need to start a business and finance. How much do you need? Most of the clients that actually shows the activities to be financed by credit card. They need economic record, or the card to get the better of 650 and a maximum of $ 10, you probably cannot use the card to. 000.00 You may be able to offer the money to your savings or financial partner to participate.

If you need more money to finance the enterprise, prepare for battle. Banks are strict, and you can compete for time to do much more business with the Bank, with the users.
This is what you need:

Polished business plan

List of start-up costs

The last three years personal taxes returns.

Statement of personal history

Credit reports from Equifax (1-800-658-1111), Experian (1-800-682-7654) and Tran, Union (1-316-636-6100)

Get ready to answer all questions about finances and needs. Get ready for the show that you are a conservative plan. The additional purchase of used or rental services of equipment or other innovative technologies to save money. Remember that the banker is generally interested in helping to start a small business, if they have a strong plan and guarantees. You must be prepared, because his time is limited.

The success of the further actions:

We hope to do through these hurdles and to be ready to open a business. You are congratulated, because this is a great accomplishment. You are your own boss, and your future. Not too much to celebrate, even if for the time being, such as the still need to hire employees, elected by the company's technology enabled the require and many other details about the font collections. Perhaps rewarding and profitable.

I have a BS and MS, Metallurgical Engineering. Thirty six years spent in the development of semiconductors. Company's experience in the business plan. At this time, the oyster farmer and interested in helping the environment through the introduction of solar energy. Visit my blog [http://environmentalhelp.typepad.com/] for further discussions.

Considerations before you start your own company

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Deciding which small business to invest in is only part of the equation. The first and most important step is finding a business that's right for your personality, which has a direct effect on your entrepreneur style and how successful you will be with your business.

Determining your entrepreneur style requires that you take an honest look at your business skills and motives for starting your business. For example, if you don't like social settings and aren't comfortable speaking with people, it's not a good idea to invest in a company that requires constant face to face interaction with the buyer. Some companies to consider starting if you fall in this category may be housekeeping, commercial window washing, lawn care and even janitorial services.

If, on the other hand, you enjoy networking and speaking to others, direct sales (business to business or business to consumer) services may be best suited for you. In addition to your personality and entrepreneur style, there are several other areas to consider before starting your own business.

Ease of Entry - Industries and businesses vary in respect to the ease with which new competitors can enter. Some barriers of entry to consider would be over-saturation of businesses already offering the product you are looking to offer. Another main barrier to entry is cost. Will you have to save up or take out a serious loan before you know what type of profit to expect? What about cost of education or licenses? These are all serious questions to consider. That's why some of the best small businesses don't require much capital or experience and there is still ample growth in the industry for you and several other business owners. However, just because a good business doesn't require much capital or experience to start doesn't mean you will not have to eventually devote some time and capital developing your knowledge and experience in the field. To continue to grow and provide the best service, you will need to invest some of your profits back into the business and yourself.

Start-up Capital - Many small businesses call for thousands of dollars to get started. Many of us want a business to free up our time and bring in the necessary income to support our families. Businesses that require massive capital take much longer for the business owner to realize a return on income. They also require much more devotion of time away from family and other leisure activities. There are several small business owners with franchised restaurants and other business that did require a lot of capital that are now nicely reaping the benefits of all the hard work they put into it. However, many will also tell you that it came at a great price - time with family, friends and sacrifice of self-development. What's strange is these are the exact reasons why individuals start their own businesses.

Before starting your own business make sure to develop a well thought out business plan that outlines what you expect to gain from this business and what resources, including time, money, etc. you plan to use or will need to really make your business profitable and bring to you the free time and other benefits you desire.

Ability to Make Money when not Present - In order for you to own your business and it not own you, you must find a way to make sure that your actions can be replicated. Whether it's an insurance agency, a flower shop or network marketing company, it's very important that you be able to leave that business for a day or even a month and know that it'll still run smoothly and make money for you.

To do this, it's imperative to have a system in place that allows your business to continue without your presence. You can do this by hiring employees and developing that will enable your workers to become copy cats of what you do and bring to the business in regards to service and profits. All employees, through the resources they provide, should in some way bring value and profits to your business. If they do not, you should either train them or terminate their position.

One important thing to consider in order to encourage your employees to bring profit to the business would be to reward them with incentives for certain behaviors, like great customer service or specific sales results. Determine what type of incentives will motivate your employees and what type of actions you would like reward. Estimate, track and compare the cost of incentives, as well as the other expenses associated with hiring an employee, to the profits gained by the business from the employee.

Another option is to consider looking into a business that has a proven system for doing business and making money without the expense of hiring employees. In other words, find a business you can replicate or copy that uses an automated, electronic email or internet marketing campaign. Remember though that even though you may save by not hiring employees, you will more than likely have a higher marketing expense than other small businesses. If you're not sure about the cost of this type of campaign, do a search on the internet to compare prices of companies that offer this type of service. If you chose this option, it's good to have at least three different types of automated leads coming into your business. For example, take note of the monthly cost for postcard, survey or email marketing campaigns. This will give you an idea of what type of expenses to expect if you choose this route. No matter what you decide, make sure you have plan that will enable you to grow your business without tying you to the office or computer all day.

Businesses that keep giving through "Residuals"! - The very best businesses keep rewarding you with profits by either providing you with return business or residuals. Residual income is profits that keep paying you over and over at certain intervals as a result of the customer continuing to use your service or product. With many businesses, nothing further is needed by you other than a great product. The business keeps renewing because the customers value the product, need the product and can't get better service, prices, etc. through any other company. Even though these business and services are definitely out there, I encourage you to always strive to provide superior service. If something in the market or industry changes, this ensures that the majority of your customers will continue to stay with your company not only because they value the product but also because they greatly value the service. With other businesses it's a given that you'll need to continually service your customers to keep the business and keep getting paid residuals. The key is in duplicating your work habits by either hiring an employee or having some type of system in place that provides service and products through an automated service.

The Product - First and foremost, the product(s) being sold have to be good stand-alone products. This means that the product could sell on its own because people actually need and desire this type of product. There are countless of network marketing and direct sales companies that are built only on the compensation plan or creating downlines, and not on the product itself. Run very fast from these types of companies. If the product or service is not valuable enough to sell on its own, you're going to have a very difficult time building and growing that business.

Attitude - Finally, you have to be passionate about whatever you're selling or doing. If you are, you'll be more eager to share your business and service with others. You can not be successful if you do not have pride in what you're offering. For this reason, choose a business which provides a service or product that helps others or brings joy in some way to their lives. I would personally like to thank all the pizza shops in Indianapolis. They bring so much joy to my life because nothing makes me happier than a good slice of pizza. Do you see where I'm going? Your idea or business doesn't have to change the world but if there are people out there that you know would get value and joy out of whatever it is you're offering, then that's a big step.

To really choose a business that will be profitable, take a close look at what you're getting into and what you may have to sacrifice for the business. Sometimes, the business you always dreamed that would free up your time and give you the life you always wanted, can actually rob you of the things you value most.

Anitra Myrick is a mother, mentor and business owner. She provides a mentorship program to help her customers and small business owners with self-development and spiritual enlightenment. She owns an Insurance Agency and is a Business Owner with AmeriPlan. For more information about Anitra and her businesses, please visit http://www.deliveringonthepromise.com/myricksbenefits and http://www.farmersagent.com/amyrick

Starting his career in Business-

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Home-based Business-why the starting Part-Time is the intelligent way to success

Different techniques in the evolution and the low cost of getting started has become much easier today to start a Home Based Business Entrepreneurs. It is estimated that the United States alone are more than 40 million Home Based Businesses. Home based companies accounted for 63% of all Small Businesses. In addition, more than 75% of these companies operate on a part-time basis.

Some of the usually attributed to the starting time for the Home Based Business reasons are; the need for additional revenues to dream, or back up the work of this secure revenue shall be carried out by the disaster. The existence of a causal link, which is more universal, is that most people love is owned and run a Home Based Business and want the thrill and excitement in the operation of the business from home full time-or part-time. For those who belong to the majority of the last group is often kloonaamaan that it needs only a little effort to operate their business from home.

If you have an idea of starting a home Based Business, it is recommended that you run it in a timely manner should be initiated, while full-time work. Several very compelling reasons for doing so with a view to the adoption of this part-time business strategy. The most important is to enumerate below.

1. regardless of the passion and determination to succeed at your Home Based Business of your company may end up in failure due to various reasons. Such an event, you can always fall back to a full-time job. We are talking about some of the fault can be disconcerting, but you must be drawn up of all in order to deal with that eventuality.

2. Start than part-time business of their own investments and financing of that time, of course, are small will minimize this risk.

3. Although the setting up of your Home Based Business, you must still determine the monthly invoices. Is a full-time job that can help you, in particular the situation of the tide part-time during the month, more than at the beginning of the business. If in the first half of the business begins to make profits, then Start on the basis of a full-time home business to build a reserve fund.

4. the Very thought to take on a regular basis, full-time job with a steady income will Enter to take the risk of a reasonable and sufficiently recent period of part-time, on the basis of the company's confidence in the household. This is not possible otherwise.

5. a full-time presence means that you will not be able to run your own survival the Pat has an excess pressure of time, in accordance with your business. You can learn business skills, in order to obtain business information at your own pace and will progressively increase.

6. By a full-time employee of the towing vehicle you can enjoy a health insurance, leave and other benefits, till you can fix yourself part-time in the company.

7. in the event of the business year during Maintenance or two; lose Those tax returns could write at the time.

8. it is much easier to obtain loans, credit card facilities and other economic benefits for your business while you're at work. Why not take advantage of this, on the basis of the company and grow your home while you are working.

9. If the purpose is, on the basis of the business entrepreneur come home one day, then use a full-time job and on the basis of the home of the Foundation shall be adopted by your company by making the necessary contacts with the business of the future could be useful and could also emerge as the customers with the users. You should, of course, to ensure that the activities do not fall within the scope of your company's Management policies, which are incompatible with the common market.

10. termination of the full-time job one day and on the basis of the company's full-time home could arise following the chaos and disaster unless you have experienced entrepreneurs with a very strong support. On the other hand, if done gradually to the Home of the profession in the transition from full-time businesses is based on the work becomes much easier.

Having said the above, it should be mentioned that some of the disadvantages of the method notifies ofcource.

Makes a full-time and part-time home can be strenuous, and on the basis of the business, you can experience burnout and this will be either to business, work, or even both.

Excessive hemmottelun part-time in the company could eventually lead to a full-time employee in accordance with the Economic Commission for Europe shall carry out, create a Boss or problems relating to the employer.

You do not have to sacrifice a lot of valuable time on the basis of the company for the family in the home for the sake of clarity.

Home success is based on the topic of the business or business does not come easily. It requires hard work, sacrifice, dedication and determination. First and foremost, must be passionate about what you are doing.

Small print, including the Giant amazon.com increased by many large companies. Start on the basis of the company's seed sowing home while you are at work, watch it idä, find after the offer carefully, be passionate about it and watch it in the light of the fruits of their own work. Enjoy the fruits of their own work, and when the time is ripe, close a full-time job. It is considered to grow and strengthen itself on the basis of a successful home business entrepreneur. This is then the Smart way to success.

Copyright 2005 Kanaga Siva.

Kanaga Siva has plenty of experience in marketing and running your own Home Based Business. Now he works for his Internet Marketing Business. It's a good idea to visit his-Free Home Based Business, articles, resources, and Start Home Based Business ideas, and other recommended application.

To start Small Businesses is not easier

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I believe that it's easier to succeed with small businesses than ever before. There are more opportunities for entrepreneurs to start small businesses today than at any previous time.

Here are some good reasons for why I believe this is true.

A) With the increase in population comes an increase in opportunities for small businesses.

Generally, a sparse population requires a small business owner to provide a wide variety of goods or services to survive. With a denser population, the small businesses can still survive by providing a very narrow range of products or services.

For example, in a smaller population a small business which provides gardening services would probably need to offer many things. Services could include general garden maintenance, planning, tree felling, lawn cutting, vermin control, pond planning and maintenance, hard landscaping etc.

With a bigger population a small business could thrive perfectly well by providing just one of these services, as there are more people who will need it.

B) The costs involved in starting and running small businesses has never been so low in proportion to income.

Technology has replaced many of the things which people used to do, and technology does the job a lot more cheaply.

Today it's possible to reach literally millions of potential customers around the world very cheaply.

For example, only a few decades ago the cost of mailing to thousands of households was prohibitively high. Unless you had a very good product or service which sold well, a small business just wouldn't risk it.

Another example, business premises security used to involve security guards walking around checking that all was well. Now a good security system can be bought for less than 1 week's pay for that security guard, and it will work 24 hrs per day for years, for no pay.

C) Because modern life is so complex today, small businesses and individuals are open to new ideas, products and services like never before.

This creates a huge market for training courses, information provision services, educational aids, specialised products and services, novelties, etc.

With this great diversity come great opportunities to combine different products and technologies, thus making whole new areas of business possible.

For example, you can combine a low-light camera with wireless communications and a bird box. This means a nest may be watched remotely on a television or personal computer screen.

Another example would be to combine voice-chip technology with passive infrared technology to make it sound as though you have a huge dog indoors whenever anyone approaches your house.

In our recent history, these opportunities just didn't exist.

D) It may not feel like it, but many people today have a lot more leisure time and a higher disposable income than in any previous age.

This spare income (and with the current attitudes to loans, a little more besides) tends to get spent on sports, games, hobbies, crafts, amusements, entertainments, holidays and weekend breaks etc.

This creates many opportunities for the entrepreneur to start up small businesses to satisfy all this extra demand.

E) To thrive in a modern society you need to have a lot of different skills.

Nowadays people cope with a variety of complex tasks. They buy and use a wide range of consumer equipment, fill out many forms, and communicate with all kinds of people from all walks of life (often from different countries and cultures). They also do difficult transactions like house purchasing, and so on.

All this is a long way from the average people who were around just a few hundred years ago. Many were farm labourers who could barely read or write and never travelled more than a few miles from home.

So now, the pool of potential business people is far greater than ever before. If a person can live well in a modern society, they already have the abilities they need to start up a small business enterprise and succeed.

The good news also is that if you lack a certain skill which your small business needs, then you can probably employ someone with that skill far more easily than ever before.

F) More people have access to money than ever before.

Until the late 1960s, most people were paid weekly and spent money as they earned it.

It was normal among manual workers to run right out of money around the time of their next pay packet, which often contained notes and coins!

Today most people have many bank accounts (with overdrafts) and access to credit cards, which alone have spending limits equal to a half or full year's income.

Savings and share holdings are greater than ever before. A large proportion of the population can raise money on their house and if they don't mind paying a high interest percentage, they can borrow with no security at all.

A great variety of people and institutions are now willing to lend money for good small businesses proposals.

With access to credit, you can buy the product, ship it to the customer and get paid before you have to pay for the goods which you sold. This just wasn't possible until very recently.

G) Advice, courses and books about starting small businesses are within easy reach of everyone.

Researching your chosen business area has never been easier with the Internet so readily available.

Not so long ago, you would have needed to buy many books and read them all to get the specific information you required. Now you can ask a search engine very specific questions and get very specific answers, almost immediately.

This frees up small businesses and enables them to be far more productive and enterprising.

H) If you start a small business today you have an immense amount of technology available to you.

Computers, printers, copiers, audio and video recording and playback equipment, telephony and the internet are all easily available to any entrepreneur wanting to get started in a new small business enterprise.

Not long ago, the average multi-national company lacked the computing, communicating and printing power available to the ordinary person today.

You can probably think of at least 6 different ways to get a simple message to someone on the other side of the world. 5 of those messages would typically arrive less than 1 minute after you sent them.

Just 100 years ago, (and remember mankind has been around for about 3 million years) this same message would have involved horses and steam ships and would have taken months.

This massive improvement in technology (especially in communications and information) has really opened up the field to the individual who wants to go ahead with a new small business venture.

I) Small businesses starting up today have far more choices available to them.

In previous times, it was quite common for there to be only a few companies that they could go to, to buy business supplies. Whatever business you care to name, you would not find many suppliers of the materials needed to conduct that business.

Unless your business is in a very specialist area, you will now find you can source your supplies from a great many firms. This in turn drives your costs down, as you can shop around for the best deals.

For example, there used to be very few ways to get your goods delivered to your customers. Nowadays you could chose from literally hundreds of different carriers.

New companies can chose anywhere in the world to set up their small businesses, or indeed where to place any part of their business.

I know of a successful paintball company, which operates in the UK in summer. But when the business falls off due to the cold winter, they find new customers by simply moving the company to Brazil, and then return the following spring.

They also take advantage of the cheaper labour in Brazil to manufacture the paint balling equipment, and when back in the UK use the greater expertise in the UK to program their systems.

Not so long ago this flexibility of operating a small business would have been totally impractical.

Conclusion.

There are far more opportunities to start small businesses than ever before and entrepreneurs who do start new small businesses at home are more likely to succeed.

There are more potential customers, it costs less to start up and you have more choice over the kind of business to go into. Other benefits are a more skilled and educated workforce, and easy access to financial support.

If you do want your own enterprise, you can also use the power of the Internet to carry out good and fast research, and to support your business in many ways. I believe there has never been a better time to start up new small businesses.

Laurence Abbott brings to you an abundance of experience of starting and running small businesses. From hundreds of ideas for small businesses to recommendations for many services, small businesses will profit by visiting 4-Small-Businesses.Co.UK

The first rule in the online Business-starting a Business Plan

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o Which direction is your business heading?

o Can you tell others where your business is heading?

o Do you have a sense of commitment, as you tell others your business objectives?

o Do you have a sense of achievement, as you see your business progressing in the way you had envisaged?

You know you have never created a business plan, and now you are wondering where you should start. You have a blank piece of paper or a new page open on your computer and writing the opening sentences will always be the hardest. What do you do next?

You know you can make the plan as complicated as you want, but there are really four elements that all business plans need to cover.

When you write the plan using these four elements you will be able to extend them naturally.

o Why do you have a business?

o What direction do you see your business going?

o How are you going to achieve your goals?

o How much will it cost to reach your goals?

How do you write your plan now? Well, the secret is to keep it short and sweet. If you can't sum up in a sentence or two what the purpose of your business, then you'll need to go away and consider what your business is about. You'll need to keep working at it until you reach the stage where you know exactly what your business is about.

Imagine this situation, when you are trying to explain what you do to friends and family. It is worth sitting someone down and trying to explain to them your business.

The problem is they become bored or worse think you are a scammer, because you are still trying to explain it and it is making no sense to them. It's time to stop and think again about what you are doing. The solution will be to keep fine tuning what you are saying, until you reach the stage where they understand what you are doing online. That doesn't mean they won't think you are mad, but at least they understand the principles involved in what you are trying to do.

Do you know, what a lot of people say their goals are with trying to have a presence online? It is to make money. Now the bad news is that all businesses want to make money, but that is not a good reason to have a business. If your goal is only to make money, then you should take a job. Many jobs will pay you more than you are earning online, especially if you are just starting out.

You see, there has to be another motivation for you to run your own business.

o You might want to be your own boss.

o You want to work at home to be around the family.

o You might want to be able to do some charity work.

Whatever, your goals you need to know what that is, to be motivated when you go through the difficult time. These times will come when you run your own business.

What direction do you see your business going?

Yikes, this is the six million dollar question, because at the moment, you are barely making any money online. If only you knew where your business was heading then you could answer the question.

The simple solution is to start to put more information into your business plan.

You need to know that the secret is to write your business plan the SMART way.

o Specific

o Measurable

o Actionable

o Realistic

o Timed

All good businesses have a solid foundation. You'll need to have a good foundation for your business plan. Without it, your whole business will tumble and fall.

So your plan is to stop working in a job. Not good enough, you need a specific plan which would say you want to quit that job in 1 year's time. You need to have something to aim for, in other words a GOAL.

Your plan is to earn money online. Yet, the specific plan says, you want to earn $100 per day and you will reach that goal within 3 months.

Measurable

You're going to make money but you have no idea when you will reach your goal, because you don't know what your goal is. The answer will be to have a time scale to reach your goals.

But, you say, you might not reach your goal within that time, what do you do then? Simple solution to this, you move your time scale or your goal. The one thing you don't do is QUIT.

You set a goal to earn $100 a day in 3 months. 3 months is now over, and you only earned $90 a day. Is that bad? No, it is $90 a day more than if you had never tried. Now aim for that extra $10 a day.

Actionable

You are going to take action now to see your goals fulfilled. Regardless, of the goals, you need to have a plan and then you need to follow that plan through with action.

The bad news is that a lot of people fail online. They tried this product, and that system. Today they try one idea, and tomorrow they move onto the next idea. Everything they do is a failure.

You see there is a moral to this story, and that is unless you have a plan, and you take action then you will fail.

Now read that again.

Unless you have a plan, and you take action then you will fail.

Each person will have different goals, and you should keep updating your goals and carry on taking action.

Realistic

I have some news for you, and that is you are not going to be a millionaire overnight, unless you have a relative who leaves you a fortune.

But, you say, my bills need paying at the end of the week, and I heard that you can earn money overnight, in your sleep online.

The secret here is to be realistic in your goals.

Being realistic is not for a lot of people. Are you someone who has never earned any money online? How long have you been trying to earn and being failing? Do you know the big secret that we are keeping from you? It is this; you will not make a fortune overnight. If you don't set realistic goals, then you will quit and be a failure. Being realistic is important and you need to start right now. Yes, this is the time to be real, and see what you need to do to earn that money.

Timed

You know, this is going to be excellent training for you, because you need to set your goals with a time for seeing those goals achieved.

But, there is more to it than that. Time management is essential for any business. If you are providing a service you need to know how long a job is going to take. You see, if I ask you to write me some articles, and you think I can do that in a couple of hours, you will charge me for a couple of hours work. Now, listen carefully, because the problem is this, you had to take twice as long to research and then write them, than you first thought. That means you worked twice as long for the same amount of money.

The answer is to learn to manage your time, and be able to estimate how long a job is going to take.

If you are going to be serious about your business, then knowing how long every job is going to take will be important.

There is an added bonus here, and that is once you know how long it takes to do a job, you will know how long you have to surf the web, and visit your favorite websites.

Need some help with questions, try these.

o How much turnover and net profit do you want to achieve and by what date?

o You want to be the top of your niche by what date? How would you like to see that achieved? This needs to be included in both the long term and short term plan.

o You need to increase your products and services to what? When is that going to happen? Creating your own products then be realistic, it might not be possible (unless you outsource) to write 100 ebooks each month.

o Increase in traffic to your website is something we all want. How much extra traffic do you want to see and what date would you like to achieve that by? Do you need to change you marketing to get this extra traffic?

Now, you want to have a business which is selling to other Internet Marketers, and this is the problem you are new and nobody knows you. Guess what, the way around this is to do some research. It is a simple solution, but if you can do this, you will learn lots of secrets that you thought were hidden.

o What motivates them to buy?

o What are the trends in Internet Marketing?

o Who are your competitors?

o Why would these people buy from you?

o What are you offering that is different from the rest?

You see, you need to ask many questions as you research and then you should analyze all the research material you have. You see, there is no point in spending valuable hours researching if you are not in a position to use that information.

SWOT

Strengths

Weaknesses

Opportunity

Threats

You see, you as you analysis your research you need to consider three questions.

Who is my market?

Why will they buy from me?

How will I provide the products for them?

One problem you face when you start a new business is being in direct competition with other established businesses. You will be trying to sell your product alongside well known Guru's. Your name isn't going to be well known and people will want to know they can trust you.

All around you people will be asking questions even if they are only in their mind.

o Is it a new or unique product?

o Is the price cheaper than other people's products?

o What is the guarantee with the product?

o Is it a better quality product?

Summary of Your Business Plan

By now your business plan should be focused on two periods of time. You have the present time and the future which should be between one or two years only.

You have included some good information into the plan.

o What type of business you have, and include both the products and services you have available.

o Include information about your business, how many employees, turnover, profit margins and location of any offices you have.

o What is the growth and expansion of your business?

o What niche do you market?

o Have you identified your competitors?

o Do you know how long it will be before your plan will become a reality?

Three Stages to Preparing Your Plan

Do you realize there are only three simple stages to be used when you prepare your business plan?

o Research

o Draft the Plan

o Action

Research

You see, you will need to do thorough research. This isn't only true when you start your business but you should do research at different stages during your time in business.

Why is this important? It is only important if you want to stay at the top.

"But it is time consuming," you say. Well, it can be, and you might need to take a couple of days away from the business to do this. If you are running your business single-handed then schedule the time into your day to day routine. It might take time, but think about the benefits to you and your business.

Now, yes right now, take a good look at where your business is today; be honest with yourself because if you are not making any money then you will need to know why that is happening.

You see, there is no benefit for you to inflate your earnings to what you want them to be, because only you are seeing them at the moment. If you want to reach your goals then you need to know where you have been; where you are; and where you are going.

Now if your business is selling digital products, then evaluate which ones sell well and which ones are not making you any or very little profit. If you look at each product carefully, you might find that a certain niche isn't selling well. Dig as deep as you need to go to find out where your business is at.

You see now you are making progress, you now know where you want your business to be, in the next quarter, or year. You know you need to give yourself a time scale.

Ah! But what if you discover the business is doing badly, you might want to have the challenge of turning it around quickly. The solution will be not to set the deadline too far in advance. If you do, then you might fail to take any action until the last minute.

Look at every area of your business, and see if it is producing the best results possible. Is there a new niche you want to add to your business?

And finally, you'll need to find a way to get from where you are today to where you want to be in that allotted time period. It might mean dropping some products; updating others or even find new products to market. You'll need to know exactly and clearly what you need to do and how you will achieve those goals.

You see, this is what a business plan is all about; it will give you the map for your business to follow.

Just imagine you're taking a car journey and you're going to somewhere new. Nobody in the car knows the way either. You see most motorists would look on a map or use their computer to get the route needed to be taken. But, you are not like most people, because you don't want to be told what to do. You know you can find your own way there without any help from anyone else.

Well, you might but it is likely you will get lost many times, and you might never reach your destination. However, if you do reach your destination you will find you have spent many more hours on the road than you needed to get to the destination.

Listen carefully here, only if you are stubborn will you say you don't need a business plan. You know you can make that decision because it is your business that will be affected, and you will get lost time and time again. You'll be the one who is trying to get to a goal and not reaching it. You'll be the one who won't make any money and be able to run your own business. You'll even get added to the statistics of businesses that fail.

We all like to know secrets, well here is another one for you, if you don't want to be a failure with your business, then you will start to plan today what you business is going to be like in twelve months time. Not only that but you will have your route map and you will follow it until you see the goals achieved.

You see all the time you need to consider where you are going because without a destination, you will keep going around and around in circles.

You'll need to consider how you are going to sell your product before you spend hours creating it, and then you need to decide how to deliver that product.

Draft the Plan

Let me tell you there is no format for writing your plan. You should find your bank or financial institute have ones available for people starting out in business. But, you'll need to find what works for you and your business.

You see, as you start to write the plan you'll realize what needs to be added which is exclusive to your business and strategy. Remember, it doesn't have to be perfect. Always, give yourself room to expand the plan as you find out more information from your research.

Listen, you might start to do a basic financial statement and realize that you have to change your opinions about certain areas of the business, based on what you are now seeing. That is a good way to progress your plan.

Keep in mind these points.

o Where your business is today?

o Who works for your business?

o What are the turnover and the profit?

o How does you business compare to your competitors?

o What is your profile like?

o Where will your business be by a given date?

o What is the vision of the company?

o How many people do you need to fulfill the vision?

o What turnover and profit do you need to achieve?

o How can you improve your business to overtake your competitors?

o What do you want your profile to be like?

o How you are going to get there?

o If you need staff, do you have any idea whom will you hire?

o How can you increase both your turnover and profit?

o How can you change your marketing and image?

o How can you increase your profile?

You see, keeping the plan simple is all that is needed. You can use these bullet points and add in any other information as necessary.

Now, you might think the more complicated the plan the better it is, but that isn't true. The more complicated the plan the less likely you'll implement it.

Action

You see, there is no point in spending time analyzing and researching your business if it ends there. Too many will do the groundwork and then quit. You know what will happen then, these businesses will fail. The best business plans are from those people who take action.

Here is the real secret of any successful business, whether that is online or offline, you need to take action.

You know, there is nothing worse than talking with a person who has a problem, who doesn't want to take any action. How many times have you seen a person ask a question on a forum, only to come a week later asking the same question? At some stage, another person will ask did you read and act on the advice given.

Now if you are dealing with a person on a one to one basis, and they ask for your advice and come back time and time again with the same problem, what do you do? You ask if they put into practice what you suggested. They then say, "No!"

You are frustrated because you are unable to help them. But until they are prepared to do anything to get out of the situation, they will remain in exactly the same state that they are in. Until the person puts into practice what they have learnt they will never, ever leave that situation behind.

Now you know that this is true with some people who want a business. They want the financial benefits without having to do any work, and because they don't want to work, they won't take any action.

As your business expands, you'll need to have a good idea who is going to do each task, or know what type of person you are looking to employ. You might need to find a good writer for articles and ebooks. You could have a target of a certain number of articles which need to be written each week. You'll need to set the tasks, the deadlines, and the person to do the job.

Now this is important, as you build your business, you will come across people of excellence and you'll want to hire, employ or outsource to them.

You should keep a record of their details, name; email; phone and any other details you might have. When you need to have a job done you already know which people you'll want to work with.

And finally, you should keep you plan handy and use it on a regular basis. Let it influence everything in your business especially as you expand.

Can you see you business rapidly expanding, do you really want to have to spend time writing a business plan or trying to work out how the business should run?

Now, if you have the plan written, then it is simply putting it into action. If you need to expand, then add to your existing plan.

Always, remember to review your plan on a regular basis. Don't wait until a crisis comes to try and work out what you should do. Be prepared before the crisis happens. You business plan will keep you on track to remain in the group of people whose business survive.

If you would like more info on How to start an Online Business [http://www.clconqueror.com], go to the Make Money Online [http://www.clconqueror.com] homepage.

Secrets Of the business is started for the vending industry profitable Flower

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I have sold in the retail market, millions of fresh roses and fresh flower bouquets successfully for 32 years. I bought a retail nursery and florist across the street for one of Connecticut's largest cemeteries, on a busy route that had several thousand vehicles pass every day. I made deals with all the flower wholesalers at first and then I proceeded to undercut the price of all the flower shops in the state. My main objective was to create a customer base that would frequently buy flowers "just because". My customer service was created with an over friendly staff of a great combination of super personalities and knowledge of the business, which was simply liking people and helping them to satisfy a feeling. My motto to my staff was to let them know that we not only sell roses and flowers but mostly, We sell Love, we sell feelings! My obsession with quality and consumer service was so successful that it spread through out the community and the state.

Wow, I can remember Valentines week with a staff of over 50 wonderful employees wrapping and boxing roses through out the day and nights, get ready the rush of the year. I was so careful with every dozen to prepare each like it was for my mom or wife. We dethroned all the roses, cut them under water, to hydrate them according to the "Chain of Life" procedure. They re-hydrated them in solutions to further guarantee and extend their vase life. Our 4,800 Dozen roses that we sold that week were our best advertising for the rest of the year. Heck, they lasted over 10 days which pleased amazed our dedicated customer's recipients. What a great feeling to know how many people we made happy.

Selling flowers at strategic locations has become a highly profitable retail business for many enterprising individuals. These entrepreneurs are taking advantage of a market that is, for the most part, impulsive in nature. Many people buy flowers on the spur of the moment, and the presence of a flower vendor is usually their inspiration.

Very often, men on their way to a date will see a roadside flower vendor, and suddenly find the idea of taking flowers with him quite appealing. The same holds true for many men heading home from work. If they're married, these men will often purchase flowers from roadside vendors for their wives. The flowers are fresh, attractive, and package to sell, not as nearly as expensive as an arrangement from a florist, and the buyer doesn't even have to get out of his car. Women are also potential customers for flower vendors. A woman will buy flowers to add color and decoration to her house or apartment, or sometimes, just to cheer up a friend. In any case, the purchase is usually made on impulse, brought about by the availability of a flower vendor.

Starting a flower vending business is not difficult. No previous experience is necessary. There's only a minimal initial investment required, and you won't need a lot of equipment. What you will need is an adequate supply of fresh, attractive flowers, a good location for selling, and a cheerful disposition. After all, you will be dealing directly with people, so a good disposition is a necessity. You can begin as a home-based operation with an investment of as little as $300. If you live close enough to the market you want to reach, your own garage can serve as storage space as well as your preparation area. Your operating expenses will be minimal, and you'll have the opportunity to realize a high margin of profits.

Depending on the size of your investment (both time and money) and the size of your trade area, a flower vending business could net anywhere from $20,000 to $175,000 per year. It can be an extremely high profit business, if you choose your selling locations wisely, and offer only fresh, attractive flowers.

BUSINESS OVERVIEW

Successful operation of any small business depends on several key factors. Perhaps the most important is the ability to be a good business manager. Although no experience is necessary to start-up a flower vending business, some small business management training could give you the edge needed to insure success. Most community colleges offer night school courses in small business management and, if you are unsure about your business knowledge and or management skills, enrollment in such a course would be a good idea.

Here are other basic steps involved in the successful operation of a flower vending business:

(1) Know your market. Proper knowledge of your market will enable you to set-up at the best locations. You'll need to know the high-traffic areas as well as the time of day traffic is at its peak in order to take advantage of a roadside operation. You'll also need to investigate other potential locations such as restaurants, malls, local festivals and flea markets.

(2) Obtain a dependable source for fresh flowers. Your business depends on the quality of your merchandise. And since you are selling flowers, they must be fresh and attractive. You should locate a quality wholesaler and establish a sound working relationship. You should also have some knowledge of the types of flowers people are most likely to purchase from a vendor.

(3) Establish a workable preparation area. Ideally, your preparation area should be centrally located within your sales territory. The space needed should be adequate for storing flowers and materials used for the preparation of bouquets, as well as for the preparation itself.

(4) Hire the right help. Unless you plan a one person operation you'll need to hire some dependable helpers. The people you hire should be outgoing and trustworthy with the ability to deal with customers in a professional and courteous manner. If your flower vending business is to be successful and highly profitable, you'll probably need to have other people helping you. One example is a successful flower vendor in Washington State who employs young people, pays them minimum wages, and enjoys a brisk business at several key locations.

(5) Advertise and promote your business. Effective advertising and promotion can help generate sales and profits. Knowing how to advertise and promote your business, especially in the beginning, is a key step in the success of any business operation.

All of these steps can be taken with a relatively small initial investment, and your flower vending business can be in operation, and realizing a profit, in just a few weeks. However, prospective entrepreneurs should also be aware of, and comply with, any rules and regulations that apply to this particular business in their area.

Depending on the location(s) of your flower vending business, you may need a license to operate. If you plan to set- up a flower vending stand on a city street, or any roadside operation within city limits, you'll most likely need to get a permit. The best thing to do is consult a trusted attorney, or contact the business-license department in the city your market covers to find out what licensing requirements you must meet.

If you plan to sell flowers in restaurants and nightclubs, it is usually not necessary to have a license. Also, if your roadside operations fall outside the city limits, you probably won't need a license because most counties don't issue them. Again, you should check with your attorney, or the proper licensing authorities in your area before you start selling flowers.

Another consideration for a new business owner and employer is taxes. As an operator of a business you will be responsible for collecting and sending in various state and federal taxes, as well as certain taxes you will have to pay yourself. If you are not familiar with your tax responsibilities as a business owner, consult a qualified accountant or contact your local IRS office to get the information you need.

You should also consult with an accountant as to the type and arrangement of bookkeeping and record keeping best suited for your flower vending business. Records of your business operations are, of course, helpful in the successful management of the business. These records need to be as accurate and permanent as possible in order to ascertain any tax liabilities. They should include business income, deductions, credits, and any employee information. As well as any other information required by federal, state and local regulations.

EQUIPMENT AND INVENTORY

Since a flower vending business does not require an abundance of sophisticated equipment, start-up costs can be kept to a minimum. The basic equipment necessary should not cost more than $200 and can usually be found at a wholesale florist supply house. You can also get your supplies and equipment from several firms that cater to florists. You should be able to find a complete directory of such firms at your local library. You can also contact several florists (not necessarily in your market) and obtain this information.

For the preparation of your flowers and floral arrangements, you'll need stem cutters and a supply of cellophane or florist's tissue. You will also need several plastic buckets to keep the flowers in water and fresh while being transported as well as on your selling sites. To prepare the flowers for selling, you will need a preparation area. This area should be cool and shady to help keep your flowers as fresh as possible. As mentioned earlier, a location central to your area of sales is most desirable. If your own garage fits that description, you won't have the added expense of renting space.

Your preparation area will require several storage containers and a table. Some refrigerated coolers may be necessary, but since most flower vending businesses pick up their flowers on a daily basis, and sell them as quickly as possible, that sort of storage requirement should not be excessive. However, during the summer and winter months, you may need an air-conditioner and portable heater to keep your flowers in salable condition. If you don't already have these items, you can count them as a business expense and they are tax deductible.

Your inventory will consist of flowers. You can purchase these from wholesalers found in most major cities. You can find these suppliers by looking in the Yellow Pages of your area's metropolitan phone directory. Look under 'Florists, Wholesale.'

Since you will probably have some flowers left over after each day's sales, it is essential that your inventory be fresh when purchased from the wholesaler. You can check the freshness of your flowers by examining the heads of roses to see if they are tight to your touch. Also, if the blossom appears purple around the edges, the flower is probably too old. When buying carnations, look to see if they are firm and heavy-stemmed. If carnations are somewhat discolored, don't buy them, because they probably aren't fresh.

The largest part of your inventory will most likely be roses. Roses are the most desired flower, and they are expensive. Prices will vary with the season and area of purchase. Carnations will also make up a substantial portion of your inventory. These flowers, while very attractive and popular, are much less expensive than roses.

Other flowers you may want to add to your inventory are gardenias, tulips, daffodils, and orchids. Some of these flowers are expensive and usually appeal to an older set of customers, so don't go overboard when dealing with your supplier. Roses and carnations will be your best sellers. Your best sales months will be during the holidays so you will have to make sure you have an adequate supply of flowers. You'll also want to have a supply of appropriate flowers to match the specific holiday, lilies for Easter, poinsettias for Christmas and so on.

CHOOSING A LOCATION

Once you have a marketable inventory, you will need to set- up in a good location. If you choose the wrong location your business will not be successful. For flower vending, the two best selling locations are restaurants and roadsides/street corners.

Restaurants are good selling locations if they attract large lunch and dinner crowds. Especially good restaurant locations are those with specific themes. French, Italian and Mexican restaurants are usually profitable locations for flower vendors. You'll also find successful flower vendors in upscale lounges and taverns.

In general, restaurants and lounges with a quiet and romantic ambiance, are usually conducive to flower vending. Many restaurants are attracted to the idea of flower vending at their places of business because it offers an extra 'romantic' touch to their service. Usually, the management of a restaurant will charge the flower vendor only a nominal fee. In some cases, the fee may simply be a few flowers to arrange and display throughout the restaurant.

For street-selling locations, freeway exits and stoplights on main streets are preferred. These areas represent the highest amount of traffic therefore, the largest number of potential customers. Ideally, your locations should be along streets, highways and exits that feature a great deal of late afternoon and/or early evening rush hour traffic. These conditions are ideal if you can find an area where the traffic must come to a stop, or at least has to slow down. Your location must be plainly visible so that oncoming drivers will be able to see you in enough time to get out of traffic and pull off the road.

It is important that you stay away from roadside locations that could limit the ability, or desire, of your customers to reach you. Never set-up at dangerous intersections, along steep hills and other areas that could be hazardous. You could lose a lot of business if potential customers don't stop because they fear getting struck by other traffic.

When selling on city streets the most desirable locations are those that take advantage of both automobile traffic and pedestrians. You should try to find a spot in an area of heavy pedestrian traffic as well as vehicle traffic. Business will usually be better when people are on their way home. If you know which side of the street is the 'going-home' side, that's where you should set-up.

Operating a flower vending business allows you more flexibility than many other businesses have. You won't have to stay in one location, if it proves unprofitable. You can move around as often as it takes to find the locations that afford you the most success.

You may have to experiment in the beginning. Simply keep a record of the number of flowers sold at each location and the number of hours at each spot. From these records you'll be able to determine the most satisfactory locations for your business. You will also have a better idea as to the actual inventory you need so you can cut down on the amount of excess that results in spoilage.

HIRING PERSONNEL

In order to be successful in the flower vending business, it may be necessary to hire help. If that's the case, not just anybody will do. As the owner/manager of the business you will have to hire people who are right for the job of selling flowers. Although this may seem difficult, there are some guidelines that many flower vending businesses follow quite successfully.

Students and people seeking part-time jobs are the most likely candidates for employment in the flower vending business. Your interviews with such prospective help should be designed to ascertain if they are trustworthy and dependable. You also need salespeople who are outgoing, enjoy interacting with other people, and who are well-motivated.

In most cases, if you are selling flowers in restaurants, attractive young women are the best salespeople. Usually these women are dressed in a costume that serves to identify your business. The most basic sort of identifying costume, or dress, would be a white blouse and dark skirt. As the business 'blossoms' you may want to invest in more elaborate costumes depending on the image you want for your business as well as the particular restaurant theme.

Usually, an employer can find adequate part-time help simply by placing a catchy ad in the help-wanted section of the classifieds of the local newspaper. The ad should allude to making 'good money' for 'enjoyable' part-time work. Response to the ad should be such that you can be selective in hiring the help you need. You should also get excellent response with an ad in college newspapers. And you can try placing the ads on school bulletin boards to elicit even more response.

Once you begin interviewing prospective employees, it is imperative that you have them fill out an application form and supply you with at least three references. And don't just read the references -- check them out. You should know as much as you can about your help before you hire them.

Once hired, make sure all employees know exactly what their duties and responsibilities are, as well as their salaries. You should also plan to review each employee's performance on a regular basis. These reviews, or evaluations, should be shared with your employees so they will know how they are doing and how they can improve, if warranted.

DAY-TO-DAY OPERATIONS

Operating a flower vending business does not require hours of strenuous physical labor. However, that does not mean flower vendors lead a life of leisure. With any business there are demands that require time and effort. The flower vending business is no exception. You and/or your employees will need to be well organized from the time of preparation until the day's selling is done.

Preparing flowers for sale is an essential part of a flower vendor's work day. In order to be salable, your flowers must appear fresh and colorful. Also, every bouquet you plan to sell must be arranged in an appealing fashion. Therefore, you should allow enough time for preparation so that the job is done right. But, don't overdo it. If you spend too much time on flower preparation, you could be cutting into valuable selling time.

The actual preparation phase should take as little time as possible without sacrificing quality of work. To be as efficient as possible with your preparation time you should organize the process. You can do this in a step-by-step manner.

First of all, you should plan to remove many of the thorns from each rose stem. About half of the thorns, beginning at the bottom of each stem, should be removed. Then, you will need to clip a small portion from the bottom of each stem. This will allow the flowers to absorb water and retain their freshness and color. You can do the clipping with a sharpened knife.

Once you have dethroned and clipped your roses, you will need to place them in relatively warm water. The water temperature should be about 105 degrees. You can leave them in the water for up to two hours and they will be refreshed and colorful when you are ready for the day's vending. All your other flowers must also be properly cared for and prepared so that your entire inventory is appealing to your customers.

Your preparation process should not involve much 'decoration.' People buying single flowers usually won't expect frills such as ribbons or bows. However, you should have such adornments on hand at your selling location in case some customers request them. It's also a good idea to supply your sales team with pins, if corsages and/or short-stemmed flowers are part of your inventory.

Any bouquets you sell should be wrapped in tissue or green cellophane. Not only do the flowers keep better wrapped, they also appear more attractive and are more appealing as gifts. Unwrapped bouquets do not have a particularly neat appearance, and they probably won't stay fresh and colorful as long as they would if wrapped.

How much time should all this preparation take? Well, most successful flower vending businesses spend no more than two to three hours a day buying and preparing flowers. It will probably take a new business a couple of months to become organized and experienced enough to cut buying and preparation time down to two hours per day. That will happen once you learn how to utilize the early morning hours, after the flowers have been purchased from the wholesaler, for preparation of the flowers and organizing your salespeople.

The best times to sell cut flowers, really depends on location. Street corner and roadside vending hours are most successful during the late afternoon and early evening hours when most workers are heading home. Most people are more apt to take the time to make such a purchase as flowers on their way from work than they are on their way to work. Weekends have also proven very successful for many flower vending businesses that operate all day on Saturdays and Sundays.

If you are selling in restaurants, the most profitable time will be during dinner hours. In some cases, lunch crowds will buy flowers, but usually the evening diners will be your best customers in a restaurant. Your salespeople should plan on up to three seating's of diners each evening in a popular restaurant.

Between seating's, your salespeople can canvass the immediate neighborhood for other potential customers, and then return for the next seating at the restaurant. This type of selling will take some practice and experience, but a good salesperson will soon learn how to make the most of his time and inventory.

It is important that you and your sales team be as poised and as professional as possible when selling at any location, especially in restaurants. In restaurants, a low-key approach is much better than an extremely aggressive sales pitch. Be polite and friendly, and utilize flattery as an effective tool. Approach the man in a couple and in a casual and friendly manner ask if he would like to compliment his lady companion with a beautiful flower. Most men will then buy a rose for their dining companions.

ADVERTISING

A flower vending business is unlike many small and part-time businesses in that the usual forms of advertising -- newspaper, radio, TV, and so on -- are not really effective. Since your selling locations may change from time to time, and since buying flowers from a flower vendor is usually done on impulse, you'll need a more immediate form of advertising. It should be something that draws attention to your business as your customers approach your selling location.

For street corner and roadside vending, signs are the best form of advertising. All that's needed is something to let potential customers know you are there, and that you are selling flowers. Seeing your sign, many people will act on impulse and stop to see what you have to offer.

The sign(s) should be hand-made rather than professionally painted. You don't want to appear like a big business. And a hand-made sign will give the impression of a small, family-type operation which usually means more reasonable prices.

In some cases, a new business can get publicity from a local newspaper. If you are selling flowers at a restaurant, you can try getting such publicity by alerting the local newspaper. Most local newspapers use information of this sort as fill, and it could prove valuable to your business.

If, as part of a special promotion -- a grand opening, or a special day such as Valentine's Day -- you will be selling flowers at a business location, send the information to the editor of your local newspaper. You may also want to include a picture of you and/or your sales people. The paper may not decide to run the story, but there's a good chance they will. Either way, you have nothing to lose, and a bit of publicity to gain.

SUCCESS ANALYSIS

Eight contributing factors are measured on a 1 to 10 basis (with 10 being excellent) based on analysis of this opportunity.

1. Time Investment 7 2. Start-up Costs 9 3. Gross Income Potential 8 4. Net Income Potential 8 5. Income in Relation to Investment 10 6. Stability 8 7. Overall Risk 9 8. Potential for Growth 10 Overall Potential for Success 8.63

POTENTIAL EARNINGS

The profit you can realize from a flower vending business depends on several factors:

(1) The size of your market. Obviously larger metropolitan areas supply the greatest source of potential customers, therefore profits. However, your expenses in these larger markets will probably be greater, because of larger inventory needed and a bigger sales team to cover the market adequately.

(2) Good selling locations. Even if your market has a large selection of potential customers your profits will be, at best, minimal if you are not selling in the best locations to take advantage of impulse buying. You have something that practically everyone likes, flowers. But most everyone who buys flowers from a vendor does so on impulse. To be successful, a flower vending business must locate in areas of high-traffic, increasing the possibility of impulse buying.

(3) Consistently marketable inventory. If you try to sell flowers that are too old, wilted and faded, don't expect to do much business. Make sure your entire inventory is always flower- garden fresh and attractive. Also, price your flowers at reasonable rates. That way, both you and your customers will be happy.

(4) A professional sales approach. Whether you are running a one-person flower business, with yourself as the only salesperson or have several salespeople, a friendly, low-key sales approach is essential. After all, you are selling flowers, not used cars. Most people who buy flowers from a vendor are buying them for a special person, and a friendly, non-aggressive salesperson has a good chance of making a sale.

(5) The size of your investment. This does not just apply to the amount of money you invest in the business. Your investment also includes the time and effort you expend on making it a success. As a weekend business, or operating on a daily basis, a flower vending business will require a certain amount of your time and effort above and beyond your monetary investment. The amount of success and profits you can realize depends, in large part, on how much you are willing to put into the business. Some flower vending businesses have reported netting as much as $175,000 a year. That kind of income usually requires a sales team of half-a-dozen or more people working in a large metropolitan area.

Smaller markets should expect a net profit of $10,000 to $20,000 per year. The thing to keep in mind is that there is always a large market for a flower vending business because flowers make personal gifts year-round. Obviously, some months featuring special days such as Valentine's Day, Easter and Christmas will be better than others, but this is not a seasonal business. You should be able to realize a healthy profit every month.

Your initial investment can be as low as $300, or as much as $1,500, depending on what you can afford and the size of your operation. It will most likely take several months until you get adequately organized, and until you discover all the best selling locations. But within a year you should be realizing a nice profit with an efficiently operated flower vending business.

SUMMARY

A flower vending business is one of the best small businesses you can get into, if you are short on investment capital. Very little equipment is needed. You can use your own garage or utility room as a preparation area and for storage. And you can sell your inventory on location, from the back of your own car, van or pickup. You may want to invest in a business management course, if you are uncertain about your management knowledge. But no practical experience is necessary to get into this business.

The biggest expenses will be in inventory, which a good month's sales will recover, any extra personnel you decide to hire, and in any licensing fees you encounter. Advertising costs for a flower vending business are extremely low.

Since flowers have universal appeal, there will always be a sizable market for a flower vending business. If you operate professionally, offering fresh, appealing flowers, establish a good business relationship with dependable wholesalers, find the best selling locations, and hire dependable, competent help, there's every reason to be confident that a flower vending business can be highly profitable. Remember. You must "do what you love and love what you do!" I will let in to my other secret, my profitable "Rose-Express" drive up flower shops.

There will be much more written on this subject.
Charlie Farricielli

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